The celebrity brand endorsement is one of the most tried-and-tested methods to give your brand the push it needs to move forward. It has been around for years and has been put to use by numerous brands. Celebrities also benefit from such celebrity endorsement deals. However, with time the celebrity endorsement is changing and new trends are emerging which one should be aware of before making a move in this field. With the advent of the digital era, things certainly have changed and the constant presence of celebrities on social media platforms also makes things a little tricky.
Celebrity endorsement: What is changing?
Consumers are now more aware and informed than the previous generations. They have access to social media platforms which is a favorite roaming ground for celebrities. The audience is no longer going to fall for gimmicks anymore. Not just that but the fact that these days the celebrities are over-exposed indicates that the audience is no longer going to fall for the glamour factor. They would need to be convinced, so your commercial must be strong enough content-wise and also have a social media marketing plan ready.
There is stiff competition as the social media influencers who are the new celebrities and are being approached by brands these days for endorsement purposes. The influencer marketing campaigns are trending right now. So, it is best to be aware of the trend before you run after a popular movie star and invest tons of money. You can certainly bring about some refreshing change.
The brands are now trying to diversify their campaign by bringing regional faces into the game. In trying to capture the regional markets they now partner up with the regional celebrities as well.
The celebrity branding game is changing and it is best to keep track of the changes.